SEARCH ENGINE MARKETING. The turn point in marketing of the century.

A big mistake that many businessess make is that when it comes to SEO it optimizes their website at the cost of their clients. Have you ever came across a website while searching for a product, only to be welcomed with huge amounts of content on top of a poor design? This resulted in you leaving the site and a possible lost sale for that business.

Here are some tips to help you avoid this kind of scenario and create a website loved by both your clients and the search engines.

Step 1: Know your customer

This may seem obvious but many business owners design their website based on what they like rather than on what their customers would like. The way you perceive your services or products may differ from the way your customers perceive them.

If you aren’t aware yet then figure out what your current customers buy from you and make it apparent on your website.

Step 2: Don’t be perfectionists

Websites don’t have to be perfect. They just have to be useful.

This doesn’t mean your website shouldn’t be appealing. But instead you can focus your energy on creating aesthetics that will be liked by your clients, underline credibility and improve your brand.

Different clients like different aesthetics. For example, if you are targeted audience is males between 18 and 30 the colors, fonts and images would greatly differ than if you are targeting women between 14 and 18.

If you want to underline your credibility and improve your brand you can try hiring a professional designer. A poorly designed website can push away potential customers.

Step 3: Good content

The content on your website should inform the reader rather than attract the search engines. Your content has to be well-written and to have a purpose. Bad grammar and lack of clear purpose can push away readers and result in a loss of potential customers.

For all the pages on your website ask yourself these questions

• What purpose does this page have?

• Can this information be valuable to my customers?

• What impression do I want to make?

• What action do I want the reader to take?

Step 4: Simple navigation

A user-friendly navigation can make your customers travel quickly and conveniently around your website. You can incorporate navigation both at the top and bottom of the pages so your clients have easy access to it. If the site has many pages consider a drop-down menu for easier access to more pages. Another alternative for access to more pages is the sidebar menu.


via TheSERP | Digital Marketing Agency


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